Great Hotels Organisation is the only marketing alliance with a dedicated programme that targets the corporate business travel sector, resulting in an increase of reservations for the hotel. A unique set of sales and marketing services and a dedicated sales team promotes your hotel to corporate travellers.

Corporate travellers can be segmented into two categories: multinational companies and SMEs (small, medium enterprises). Multinational companies will book negotiated rates via consortia and TMCs (travel management companies), or will contract rates directly with the hotel. The SME or unmanaged business traveller will vary the way they make their hotel reservations – from booking directly with the hotel to using a travel agent. Great Hotels Organisation has a strategy in place to attract business to our member-hotels from both of these types of corporate travellers.

We will assist hotels in attracting corporate travellers by providing them with the following:

RESERVATION CHANNELS – including GDS and ADS connectivity and Great Hotels Rewards programme more information...

SALES REPRESENTATION – via our corporate sales team and contract negotiation more information...

MARKETING – to agents via the GDS, directories and email marketing more information...