Great Hotels Organisation will represent your hotel through the following sales channels:

Corporate sales representation

Great Hotels Organisation’s corporate sales team has over 20 years experience in the travel industry, and thorough knowledge and experience in the business travel market. Our sales professionals work the international market to identify and secure key contracts for our members within the corporate sector, travel management companies and consortia.

Preferred relationships

As a chain code we have access to key decision-makers at many consortia and travel management companies. This provides valuable account information, inclusion in the RFP and solicitation process, and additional sales activities and initiatives to guarantee exposure for our brand and hotels with the market and corporate travel bookers.

Centralised RFP solicitation

We advise and assist hotels in submitting RFP bids to the appropriate consortia programmes via Lanyon (including the Lanyon fee) that will provide the best return on investment to the hotels. Upon acceptance into a programme we ensure rates are bookable (via our exclusive rate checking tool) and work proactively throughout the market to generate business to hotels using these rates and channels to ensure maximum reservations.

Trade shows and manager meetings

Great Hotels Organisation participates in the world’s major corporate exhibitions and trade shows (i.e. the Business Travel Show – UK and Germany, and NBTA in the USA), which we extend to member-hotels at a reduced participation fee. We are well represented in associations such as the Association of Corporate Travel Executives and the Institute of Travel Managers, and at key events that will gain exposure for our brand, form relationships and help identify leads for our members.

Promotional events

In addition to attending organised shows, we also conduct our own promotional events for corporate buyers, including roadshows, familiarisation trips, customised sales missions and corporate events and entertainment. Hotels have a chance to participate in these events at a special discounted rate.