Great Hotels of the World is an alliance of the world’s most luxurious properties. The brand offers three distinct marketing programmes that will drive business to hotels in the following niche areas:

• The Corporate Collection: For properties that would like to increase the amount of business they receive from corporate travellers. More...
  
  
• Meetings and Incentives Travel Collection: For properties that want to market their facilities to Meetings and Incentives travellers and buyers. More...
  
  
• The Luxury Leisure Collection: For properties that want to promote their hotel to consumers worldwide. Hotels can apply to join the following niche leisure segments:
  
  
  • Luxury Golf Collection: Golf travel has long been one of the most sought-after sectors of the luxury leisure market. This collection is ideal for hotels with their own golf course, or for hotels in renowned golfing areas.
    
    
  • Luxury Romantic Collection: This collection focuses on the couples leisure market, including the wealthy empty nest and weddings/honeymoon traveller. It is relevant for hotels that provide a private and intimate atmosphere.
    
    
  • Luxury Spa Collection: This collection targets the spa and wellness culture, the fastest growing sector of the leisure market. Hotels must possess a world-class spa facility with a full menu of recognised treatments as well as its own signature treatments.