Great Hotels Organisation - products, services and technology solutions for luxury hotels

The Great Hotels Organisation believes that to ensure success in the highly competitive world that your hotel operates in, you must obtain a real return on the investment of your sales and marketing spend. We therefore cost all our members' fees according to the services they use and ensure our members understand fully the allocation of their marketing spend and fees. This allows more effective calculations of returns from individual initiatives.

There are six core values of the Great Hotels Organisation

1	Keep our members' costs down - We keep our fees and commissions as low as possible for our members. We do this by employing and developing leading edge technology solutions and by focusing our efforts on the services that provide the most value and return for our members.

2	Each member is unique and has different needs - No two hotels have the same marketing needs. Through our 'A La Carte' selection of sales and marketing services, we offer a tailor-made membership programme that focuses on your hotel's needs.

3	Innovative with technology - We believe that e-distribution will form a key part of our members' revenue growth in the next five years. We have products, services and people that ensure that our member hotels are constantly benefiting from existing and new opportunities that technology brings to the hotel sector.

4	We focus on niche lifestyle and business markets - Resort and city-centre properties have very different marketing needs. Great Hotels therefore offers sales and marketing programmes that focus on the distinct needs of our property types, with additional sales and marketing services focused on the most important sectors for luxury travel: Spa, Golf, Romantic and Incentive & Business Travel.

5	The power of the alliance - Each of our brands is an alliance of individual members. By promoting our brands collectively and spreading the costs through joint sales and marketing initiatives, individual properties can achieve economies of scale with their marketing budget.

6	Quality and integrity - Our most important assets are our brands. We continually ensure that our brands are at the forefront of the luxury and premium lodging sector and that the consumer and trade alike trust them. We have stringent membership criteria and we are constantly promoting our brands through all available and appropriate communication channels.