Unique search features on new website

Unveiled at ITB this March, the new centralised website for the Great Hotels of the World and Special Hotels of the World brands is designed with optimum functionality in mind, providing powerfully advanced search options to visitors.

"This much-improved search-and-sort functionality will ensure that our new website continues to attract more traffic and, ultimately, more bookings, than any other site in its competitor set,” said E-Marketing Manager Anna Waters.

Visitors will be able to search for hotels by destination, activity and lifestyle, with results then being further sorted by other criteria, such as price. In response to the results of an extensive user survey, hotel activities, facilities and rates are highlighted at the earliest search stage. “There is more immediacy with this new facility, which gives visitors the information they want with ease and speed,” said Director of Operations Joanna Fay. “Other features, such as comprehensive hotel photo tours, are also given prominence in the new streamlined design.”

GHO’s improved search technology also allows visitors to search for the same hotel using multiple location options, making the process more intuitive for consumers. For example, a member hotel in Costa Adeje, will be selected by a search for Costa Adeje, Tenerife, Canary Islands or Spain.

“This is a unique feature, not offered by other competitor sites, which tend to use one location taken from the GDSs,” Fay added.