HMC Rewards deal for GHO members
Great Hotels Organisation (GHO) has entered into an agreement with Hospitality Marketing Concepts (HMC) to develop Great Hotels Rewards, a points-based frequent guest programme for its member hotels
 GHO is the launch customer for HMC’s innovative points-based system, Global Hotel Rewards, utilizing HMC's proprietary and innovative CRM technology. Global Hotel Rewards is a frequent guest program created by HMC, leveraging its worldwide hotel network to give Value, Rewards and Recognition to patrons of small hotel groups and independent properties. HMC is the leading solution provider of travel industry membership and database management programmes to over 1,000 hotels and resorts worldwide, including major brands, such as Hilton, Marriott, Le Meridien, Kempinski, InterContinental Raffles, and Swissôtel, and four- and five-star independent properties. With over 18 years experience partnering with hotels to increase their business through the creation of local loyalties backed by a global network, HMC has established a loyal network of frequent travellers spanning 50 countries.
GHO's new programme will enable members to reward guest loyalty by offering points, value-added packages and additional soft benefits. Ursula Gray, GHO Marketing Director, said: "Hotels that operate loyalty and frequency programmes, which create value, recognition and rewards for consumers, enjoy not only a rise in their repeat business but also an increase in their average daily rate.
Our research indicates that guests who participate in frequency programmes tend not to be as price sensitive because of the value and recognition they receive."
Contact Ursula Gray on ugray@ghorg.com or +44 (0) 20 7380 8566 for more details or visit us at ITB on the GHO stand in Hall 9, stand number 203 |
