 G-wiz, the new central reservations tool, will allow members to load negotiated rates, packages and inventory directly onto the Great Hotels and Special Hotels of the World websites, bypassing the GDS. "As an alliance that remains at the forefront of the direct-to-consumer e-Distribution revolution, we have a track record of securing bookings for members on our websites," commented Yunna Takeuchi, GHO Director of e-Distribution. "G-wiz is a sophisticated solution for luxury hotels and resorts seeking greater control over their inventory, while avoiding GDS fees. It gives our hotels the flexibility to load rates, packages and other services in an innovative way, and so provide the end consumer with a range of convenient booking options.
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An important part of the technology is the G-wiz booking engine, which will soon become available to members that require a powerful solution for their own websites. "Independent hotels need the tools to make the most of booking opportunities on their own websites," added Takeuchi. "This is why we are making the G-wiz booking engine available to members who want to maximise revenues from their own sites, just as the big hotel chains have done." A big advantage of G-wiz is the advanced search-optimisation feature to attract web traffic and high numbers of bookings, as well as an e-Marketing solution to encourage repeat business and consumer loyalty.
Contact Yunna Takeuchi on ytakeuchi@ghorg.com or +44 (0) 20 7380 8569
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