 Properties sign up for Great Hotels Rewards
Since its launch to GHO members at World Travel Market last year, Great Hotels Rewards (GHR) has progressed encouragingly. The first hotel to sign up was the Grand Hotel Majestic on Italy’s Lake Maggiore.
“We’ve had a lot of interest,” says GHO Operations Manager Alexandra Lindsay. “We are already in negotiation with 50 properties who are interested in joining GHR, and contracts are due to be signed around ITB. By the end of 2009 the target is to have 270 hotels in over 100 cities.”
Great Hotels Rewards is tailored to individual hotels and will form part of the new Voilà Hotel Rewards scheme being developed with Hospitality Marketing Concepts. The points-based frequent guest programme will bring hotels all the benefits of a major rewards programme while allowing them to maintain their independence. By joining GHR, your hotel will be able to compete with the major brands, increase occupancy, create loyal guests and boost incremental business.
For more information, contact Alexandra Lindsay on alindsay@ghorg.com, or visit www.greathotelsrewards.com |
