Getting the most out of search engines (continued)

Analyzing and optimizing your site

Once you have driven traffic to your site, it is essential that you monitor what’s going on. By using an analytic program on your site, you can see what happens when visitors arrive at your site. There are several options available, but you might want to begin with Google Analytics, which is free and will give you the most fundamental tools for understanding how visitors use your site and interact with your content.

These tools will provide you with invaluable statistics of what keywords people use to reach your site, they can tell you where your traffic is coming from, which pages are most popular, which pages people leave your site from.

All this can seem daunting at first, particularly if you are not especially web-savvy, but tracking visitors and watching growth is immensely satisfying. If you need some help to get started, all you need to do is ask: Your GHO account manager can provide you with a free SEO guide and a personalized review of how you should signpost your site in order to convert more of your traffic into customers.