What will Web 2.0 do for you? (continued)

“There will be a facility for video tours and other ‘rich content’, and we’re adding reviews of our member hotels written by publications all over the world” says CEO Peter Gould of the new consumer websites Great Hotels of the World and Special Hotels of the World. “We’re also planning fun functionality for honeymooners, whereby we set up their own honeymoon page, like a wedding list, which the couple then can forward to their guests to help them pay for the honeymoon as an alternative to giving gifts.”

The future of the travel industry online is promising, but it demands both time and a healthy budget. GHO is working on several new tools to help you enhance your online presence. If you’re unsure about where to start, we’ve already mentioned our successful booking engine G-wiz and we have included our best tips for search engine optimisation in one of our articles in this issue of Great News.