GHO reaches 49 million new customers with AMEX deal

Great Hotels has joined forces with American Express to participate in their global web offers platform. The Selects programme is a website
available to all AMEX card holders, offering
excellent deals on travel, dining and retail, and
is the only global cardmembers’ platform in the world.

The programme allows Great Hotels members to target 49 million AMEX cardholders with high disposable incomes in 29 markets worldwide. Selected offers will be featured on the American Express Selects website (www.americanexpress.com/selects) and will be linked to www.ghotw.com and www.shotw.com for booking. This increases traffic and consumer awareness to both sites.

GHO will be running regular promotions with American Express Selects, and will also feature in issues of the American Express Selects newsletter and cardmember statements.

Hotels are invited to participate by contacting Yunna Takeuchi on
ytakeuchi@ghorg.com or + 44 (0) 20 7383 2335.