Online chart toppers
The Web Traffic Top 10, a six-monthly chart introduced by Great Hotels Organisation, compares the web traffic ranking of www.ghotw.com – which hosts the web presence of the Great Hotels and Special Hotels of the World brands – with other sites in its competitor set. The latest chart underlines GHO’s investment in its website, with www.ghotw.com maintaining its number-one position and improving its Alexa ranking to stay ahead of the competition.

The chart topper has seen its ranking rise from 20,640 at the end of 2004 to 13,668 in October 2005. New entries are made by Relais & Châteaux, at number four, and the websites of World Hotels, Epoque Hotels and Design Hotels.

“Our site continues to attract the most web traffic because we have invested heavily in natural search optimisations rather than pay-per-click campaigns,” commented Anna Waters, e-Marketing Manager. “This focus on achieving high search engine rankings for targeted phrases is central to the organisation’s online strategy.”