 All abroad for the new Meeting Forums
Great Hotels Organisation has made a dramatic improvement to its already successful Meeting Forums.
The forums offer hotels and resorts the opportunity to attend an event along with hand-selected meeting and incentive planners, all of whom have confirmed budgets to spend. Participating hotels are able to conduct a series of private 20-minute meetings with up to 30 qualified buyers during the two-day events.
Forums are traditionally held in the country they apply to, but we will now be hosting them in international destinations. For example, the UK Forum in 2007 will be held in Switzerland. The reason for this change in strategy is that there has been a high demand for buyers to experience new destinations while at events such as these. It also means that the forums will attract a higher standard of buyer with a more focused attitude.
Those willing to travel overseas rather than simply pop out of the office for half an hour are more likely to be serious about doing business. It also means we have more control over the number of buyers that will be present at an event as the no-show rates will be extremely low.
For more information see www.ghorg.com/forum or contact your account manager. |
