'Great Hotels Organisation, London, moved up significantly in this year’s consortia rankings by expanding its menu of services with its early 2006 introduction of G-rez, a proprietary new GDS and internet reservations solution. Touting a more cost effective, user-friendly technology platform,
G-rez has helped the organisation double the size of its European member base. In the process, the company also added 1,000 member hotels in China — a main target for growth among consortia and chains alike. Later in the year the company also introduced a rewards program, Great Hotels Rewards, further adding to its arsenal of tools to help independents compete with the corporate chains.'

Hotelsmag, July 2007

 

‘In response to the changing European leisure sales marketplace, Great Hotels Organisation is launching a new consortium similar to Virtuoso, America’s leading network of independent luxury travel agencies.’

Ehotelier.com, March 2007

 

‘Such is the phenomenal growth of the group in the last number of years that 94 members joined last year alone. Today, the group is the world’s second largest soft-brand hotel marketing consortium and it is expected that it will have more than 300 hotels under its brands by the end of 2005.’

Hospitality Ireland, May 2005

 

‘Great Hotels Organisation (GHO) has signed a distribution deal, resulting in offers from members of the two key brands, Great Hotels of the World and Special Hotels of the World being available on eBay in the UK, Germany, France, Italy, Spain, the Netherlands, Switzerland, Austria, Belgium, Ireland and Sweden.’

Travel Blackboard, November 2005

 

‘Great Hotels Organisation is to launch what is being termed as a ‘ground-breaking rewards scheme’ aimed purely at the independent hospitality industry.’

Travel Distribution News, October 2006