Great Hotels Organisation (GHO:http://www.ghorg.com), the London-based luxury sales and marketing alliance, has announced the appointment of Jeffrey Gan as senior vice president for Asia. In this newly created position, Gan is responsible for developing the GHO brand and demand in Asia and is based at the company’s Asian office in Singapore.

Gan brings more than 25 years worth of hospitality and sales and marketing experience to GHO, encompassing several senior roles and head office positions within Hilton, Banyan Tree Resorts, Golden Tulip, Hospitality Marketing Concepts and Meritus Hotels & Resorts. Before joining GHO, Gan served as Vice President Business Development of Pan Pacific Hotels & Resorts in a corporate development role where he was responsible for developing new hotel management contracts in the region.

Said Gan, “GHO has seen tremendous success and growth in Europe and is poised to continue this success in Asia. We will take advantage of the opportunities in Asia by developing product and service differentiation, expansion of Asian sales and support offices and to penetrate the Asian markets”.

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For press enquiries please contact:

Brooke Jester
Marketing and PR Executive
Great Hotels Organisation
+44 (0) 20 7380 8561
bjester@ghorg.com

Great Hotels Organisation

Great Hotels Organisation is part of Big Worldwide, a global, privately owned travel, technology and media company headquartered in London. Great Hotels Organisation’s family of brands include Great Hotels of the World (http://www.ghotw.com) and Special Hotels of the World (http://www.shotw.com). By acknowledging that each hotel has a different set of marketing requirements, Great Hotels Organisation allows its member hotels to choose from a comprehensive collection of sales and marketing initiatives in order to build their own ‘à la carte’ membership programme tailored to meet their individual objectives. By doing this, members are able to choose and purchase only the services they require, thus ensuring that membership fees are kept to a minimum and are focused on their specific requirements. Sales and marketing initiatives that members are able to take advantage of include: trade shows, e-marketing, business travel consortia sales, public relations, a private label GDS chain code and sales blitzes. Membership ofGreat Hotels Organisation is by invitation only and hotels must meet strict criteria before being accepted. Great Hotels Organisation manages the “GW” private label GDS chain code and toll-free voice reservation numbers operate globally. Further information on Great Hotels Organisation can be found at http://www.ghorg.com.