Great Hotels Organisation - products, services and technology solutions for luxury hotels

Special Hotels of the World believes that to ensure success in the highly competitive world that your hotel operates in, you must obtain a real and measurable return on your sales and marketing spend.

We therefore design all of our members' fees according to the services they use and ensure our members understand fully the allocation of their marketing spend and fees. This allows our members to make effective calculations of returns on their initiatives with us.

There are six core values that drive the Special Hotels of the World service and culture:

1	Keep our members' costs down - We keep our fees and commissions as low as possible for our members. We do this by employing and developing leading-edge technology solutions and by focusing our efforts on the services that provide the most value and return for our members.

2	Each member is unique and has different needs - No two hotels have the same marketing needs. Through our 'à la carte' selection of sales and marketing services, we offer a tailor-made membership programme that focuses on your hotel's requirements.

3	Innovative with technology - We believe that e-distribution will form a key part of our members' revenue growth in the next five years. We have products, services and people to ensure that our member hotels are constantly benefiting from existing and new opportunities that technology brings to the hotel sector.

4	We focus on niche lifestyle and business markets - Because our member properties target different niches from meeting & incentive to business travel and leisure markets such as romantic, spa, golf and family. Then so do we, our belief is that niche marketing gives the best return on investment.

5	The power of the alliance - Special Hotels is an alliance of individual members. By promoting our brand collectively and spreading the costs through joint sales and marketing initiatives, individual properties can achieve economies of scale with their marketing budget.

6	Quality and integrity - Our most important assets are our brands. We continually ensure that our brands are at the forefront of the premium-lodging sector and that consumers and trade trust them. We have stringent membership criteria and we are constantly promoting our brands through all available and appropriate communication channels.